This intermediate 5 days programme provides professionals with a rigorous, practice-oriented grounding in Protocol & Event Management. Designed for those working across the Public Relations & Communications sector, the course combines established theoretical frameworks with current industry practice through expert-led instruction, structured case studies, and hands-on workshops.
Choose Format
About this programme
This intermediate 5 days programme provides professionals with a rigorous, practice-oriented grounding in Protocol & Event Management. Designed for those working across the Public Relations & Communications sector, the course combines established theoretical frameworks with current industry practice through expert-led instruction, structured case studies, and hands-on workshops.
Participants will engage with the most relevant tools, standards, and methodologies used in Protocol & Diplomacy today. By the final day, delegates will leave with a clear personal action plan and the confidence to apply their learning immediately, contributing to improved performance, compliance, and competitive advantage within their organisations.
Equip professionals with the knowledge, skills, and frameworks required to excel in Protocol & Event Management, driving measurable improvement in Public Relations & Communications performance and delivering tangible value to their organisations.
10 key learning outcomes
Apply strategic public relations frameworks to build and protect organisational reputation
Design and execute communications campaigns for internal and external stakeholder audiences
Manage media relations effectively including press releases, media briefings, and crisis communications
Apply protocol and event management standards for government, diplomatic, and corporate occasions
Develop digital and social media communications strategies aligned to organisational objectives
Handle crisis communications and reputation management with speed, accuracy, and transparency
Write persuasive, audience-appropriate content for media, government, and corporate communications
Apply stakeholder mapping and engagement principles to influence policy and public opinion
Understand government relations and public affairs strategy in regulated and public sector contexts
Measure and evaluate communications effectiveness using audience research and campaign analytics
5 training days · 15 modules · hands-on workshops
Establish the role of PR in organisational strategy and apply audience-centric communication planning.
Campaign planning workshop: teams develop a stakeholder communication plan for a provided corporate scenario, identifying audiences, messages, channels, and measurement approach.
Manage media relationships professionally and lead communications during crises.
Crisis simulation: teams manage a simulated corporate crisis — facility incident, product recall, or executive misconduct — from first alert through media statement and stakeholder communication.
Apply public affairs and government relations strategies to influence policy and manage regulatory relationships.
Government relations brief: teams prepare a briefing document and stakeholder meeting agenda for a senior executive to present a company's position on a provided regulatory issue.
Design and deliver effective internal communications that engage and align employees.
Change communication plan: teams develop an internal communication plan for a provided organisational restructuring, including messages, channels, timeline, and feedback mechanisms.
Measure communications impact, apply ethical standards, and prepare for communications trends.
Communications audit: teams conduct an audit of a provided organisation's communications activity, scoring effectiveness against the AMEC framework and presenting improvement recommendations.
This programme is designed for professionals across these roles
Communications professionals responsible for media relations, campaigns, and reputation management
Professionals managing policy engagement, lobbying, and regulatory relationships
Executives who act as organisational spokespersons in media, government, and public forums
Marketing professionals whose work intersects with corporate communications and media relations
Operational leaders who must communicate with communities, media, and regulators during incidents
Graduates and junior professionals building a rigorous foundation in strategic communications
Upcoming public dates — enrol anytime
This course carries internationally recognised professional credits
Request documentation before you book
Speak with our training advisors to confirm availability, group rates, and customised in-house options.